Fear motivates us to accept inconveniences, sacrifices and sustained discomforts.
Without fear of calamity, people tend to live without urgency.
A motivating fear is the most useful tool to assure action.
Fear pushes us to consider what we want most over what we want now.
We all have something to fear, but only the strong will use their fears to rise.
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AMAZON: LOOK INSIDE THE BOOK
