John Soforic

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NOTE: This preorder book will be released before its due date of April 2025 but the exact date is TBD.

In this compelling sequel to the bestselling The Wealthy Gardener, readers dive deeper into the transformative concept of the 5-Year Crusade. Addressing the most common inquiries from our engaged audience, this book illustrates what this journey looks like in real life.

Follow along as we catch up with Jimmy, the beloved protagonist, eight years beyond the pages of his initial tale. Now, teaching his own course within the confines of a juvenile detention center, Jimmy imparts pragmatic wisdom to troubled teens, offering them a pathway out of the cycle of incarceration.

Amidst an environment where recidivism looms large, Jimmy introduces effective system of daily actions, emphasizing the power within each individual to unlock their potential for change. Through his guidance, readers are empowered to embark on their own 5-Year Crusade, breaking free from the metaphorical prisons that hold them back from success and fulfillment.

Unlock the secrets to lasting transformation and unleash the Something More within you. Join the journey to success, wealth, and goal achievement today.

You must become an owner to be wealthy.

By John Soforic on 08/21/2020

A middle-class lesson on money for his daughter.

I wrote a 432-page book of life lessons on money for my son that’s been translated into 6 languages. But today I was humbled by a simple conversation with Bob, a former employee who told me how he’d recently taught his daughter an important lesson of business.

His daughter just graduated from high school. Unsure of what to do with her life, she didn’t want to go to college.

“I told her she could go to a community college,” Bob told me.

“Sending a clueless kid to an expensive college,” I said, “is kind of like putting your hard-earned money in a paper shredder.”

We laughed. Bob is a handyman in the middle class. He’s one of the best repairmen in the business, but you wouldn’t know it by looking at him. He’s missing a few teeth. He’s bald and perpetually unshaven. He’s 70 lbs. overweight. And he’s worn the same dirty ball cap for the past twenty years.

“I put her to work for me until she figures it out,” Bob continued. “My daughter answers the phone, just brainless shit like that. And I pay her $8 per hour. The other day a homeowner called for a new hot water heater. My daughter asked me how much to charge for it. I told her a tank costs $350, and she could charge whatever she wanted for the installation.”

Bob grinned. “She told the caller it would be $1,000 total.”

“A thousand bucks?” I asked.

“A thousand dollars,” Bob laughed. “My daughter hung up and told me the lady wants it done. So we head out the door, stop at Home Depot for the tank, and install it in two hours. The lady paid $1,000 and we left.”

“So you made $650 in three hours,” I said.

“We did,” Bob nodded. He told how his daughter held the pile of cash while they drove home. I knew his normal charge was $600 to replace a hot water tank. This transaction was a killing, beating his regular profit by $400. And then he told me how he used the opportunity to educate his daughter about business.

“We did pretty good,” the daughter said, holding the wad.

“We sure did, and guess how much of it is yours?”

His daughter shrugged. “Half the profit?”

“Not exactly. Let’s do the math,” Bob said. “This job was a quickie, but I’ll round it up to four hours. You make $8 per hour. And so . . . you get $32.”

The daughter’s mouth fell open, speechless.

“That’s how it works,” he told her. “You signed up for a job. You agreed to hourly wages. In the real world, excess profits always go to the owner.”

I laughed out loud. “How did she take it?”

“She wouldn’t talk to me.”

Bob didn’t care. He was smart enough to keep the money. The lesson was more important to him than his daughter’s happiness. And she just learned a business lesson that has never been taught better at any college or university.

You need to become an owner to be wealthy.

In the real world, you can own your own business. Or you can own a portion of another business by investing in a stock. You can own rental properties. You can own patents. You can own a lot of things.

But only by being an owner can you get the excess profits.

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Your Daily Creed to Succeed

By John Soforic on 07/24/2020

Being easy-going when you have a goal to reach seldom makes the going easy. ––Frank Tyger

Your Daily Creed to Succeed.

I am one who tries, who shapes my life with useful hours, who is master of my attitude regardless of my conditions, who feels entitled to nothing except that which is earned, who knows the pride of effort regardless of outcome, and who, instead of settling for less, asks quietly, “Why not me?”

I am one who is impractical, who is even at times ridiculed, but who thinks independently and listens to my still inner voice to avoid the regrets of what might have been if only I’d followed the pull of my soul.

I am one who lives with purpose; who shows up each day and does the hard task; who seeks satisfaction over pleasure; who strives to make a difference, to make the world a better place; but who, when actions fail to produce impact, will know that failure was never due to partial efforts.

Alas, I am one who lies spent, exhausted, certain that there’s nothing more that could have been offered on the altar of my life, who meets the end with a clear conscience of having passed the ultimate test of giving my best.

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Get Rich and Don’t Apologize!

By John Soforic on 07/23/2020

It isn’t necessary to be rich and famous to be happy, it’s only necessary to be rich. –Alan Alda

“I want you to be filthy rich,” the elderly man told his grandson who was sitting on his knee. “In fact, I want you to be obscenely rich. I want you to have so much money that it embarrasses you. I want you to achieve the kind of wealth that makes you feel sorrow for others without it. I want you to be so loaded that you won’t know what to do with it all! And then I want you to multiply it.”

The little kid beamed, “I’m gonna be rich, pappy.”

Later that same day the child’s mother confronted the grandfather about his curious advice to her little son.

“I’m not comfortable with your words,” she said sternly. “I’d prefer from now on that you tell him to be a good person, to love others, to be considerate and strive to make a difference. I want him to live with selflessness and compassion toward others.”

“Can’t argue,” the old man nodded, “and that’s what I told him.”

“I heard you,” she protested. “You told him to get filthy rich!”

“Indeed, I did,” agreed the elderly man. “And what you don’t seem to appreciate is that to get rich, he’s going to live a remarkable life. The way to wealth, the lad will learn, is to serve others, to fulfill needs, to impact lives in a meaningful way, to live with purpose, to make a contribution that benefits the masses, to struggle well, and to make a worthy difference.”

Her mouth fell open. “I just want him to be happy. I don’t think it’s right to aim for wealth with so many people starving in the world.”

“I see” replied the grandfather, “but who can benefit starving people more? A penniless Saint, or a virtuous man with a fortune to spare?”

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We are prisoners of our hidden excuses.

By John Soforic on 07/21/2020

The person who defends excuses–even the most valid justifications– chooses the captivity of their current conditions. But the person who engages the power of choice gains freedom over a lifetime.

There was once a friendship forged inside the walls of a prison. A decade passed, and one of the two prisoners gained his parole. The liberated man visited often, standing outside the prison walls to spend time with his captive friend. On every visit, the imprisoned man complained that his life was unfair. He was stuck, a victim of his environment.

One day, the free man decided to confront his imprisoned friend with an unpleasant topic. He knew that people stuck within walls don’t like advice. It’s easier to argue for excuses than hope for freedom. People rarely accept personal responsibility for poor conditions.

The free man explained that, during his years of incarceration, he saw no value in making excuses. Instead he made choices. He chose to believe that his conditions were his own doing. He chose to believe good behavior would be rewarded. He chose to have a good attitude. He chose to go the extra mile to help others, even the guards. He chose to use his leisure for education–reading, studying, and learning. He chose to improve himself–”

“No offense,” growled his captive friend, “but I didn’t ask for advice. You’re not my mentor, and I don’t need a father. I’m doing all I can do, but I‘m trapped in my prison.”

“If you say so,” the free man sighed. “But the trap is in your head. It’s your excuses. I think you like your excuses, because it’s easier than confronting the unpleasant reality that freedom is attainable–but only if you have the balls to choose it, and then earn it.”

They parted that day with a fractured relationship. The man without the excuses got to keep his many freedoms. And the man with the many excuses got to keep his captivity.

Each time we make a choice we are either moving toward freedom and prosperity or bondage and misery. ––Cameron C. Taylor

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What keeps you pedaling up the hill every day?

By John Soforic on 07/17/2020

You deprive us of your unique contribution if you won’t sacrifice for the common good and disrupt your comfortable lifestyle. Self-actualization, and the attainment of any meaningful aspiration, is not a reward for comfort seekers.

A cyclist climbed a lengthy hill every day in solitude. Cars streamed by as she pedaled slowly and painfully up the steep grade. Her face was flush; sweat poured from her body. Her hands clutched the handlebars in obvious strain. Her quivering thighs rotated the pedals as she inched up the hill, day after day.

One afternoon a motorist in an air-conditioned car pulled to the side of the road about fifty feet ahead of the cyclist. He wanted to know why she chose and endured this discomfort. When she approached, he waved her down.

“What keeps you pedaling up this hill every day?” he asked.

“If I stopped pedaling,” she gasped, “the bike would fall over.”

She passed him. The motorist stood dumbfounded in silence, and then zoomed ahead of her. He pulled over again and waited for her approach.

“But why do you start this climb every day?” he asked.

“I am a cyclist,” she panted. “And the only way to reach my potential is through discomfort. When I choose comfort, I’m done growing.”

When we stop the pain of pedaling, we forfeit the adventurous climb to reach our fullest potential. When we choose comfort, we’re done growing.

“Success is a comfort awarded only to those willing to do the uncomfortable. Growth requires a constant state of discomfort so get used to it.” – Darren Hardy

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